SKITTLES

MOB THE RAINBOW

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WHAT DOES IT MEAN TO 'LIKE' A BRAND?

Mob the Rainbow was Skittles’ first social media campaign and helped grow the fanbase grow from 3 million to 25 million in just six months. The campaign inspired the Skittles audience to take part in the Skittles brand by sending a valentine to a meter maid, celebrating the birthday of a 95 year-old woman and sending one special guy to bowling college.

 
 

Mob the Rainbow Case Study Video