Clean it up.
Orbit
The Brief
Reinforce Orbit’s brand promise of clean through an entertaining, visually distinctive story that demonstrates how one small act can make a big difference. Create a memorable piece of content that connects the freshness of Orbit gum with the idea of making the world a cleaner place.
The Solve
We brought Orbit’s brand essence to life through a handcrafted stop-motion animation featuring more than 500 original illustrations by artist Goons. Created over two days in Los Angeles, the film follows a ball of paper as it rolls through a dirty street, collecting debris and overcoming obstacles until it reaches a dilapidated house and transforms it in minutes. The result is a playful, visually striking story that turns the simple idea of clean into an unexpected, memorable demonstration of the Orbit brand promise.