Airbnb
The Brief
Demonstrate the trust the Airbnb community has in each other.
The Solve
Airbnb is a pioneer of social innovation, creating new ways for people to travel, explore and share resources by connecting online. Hollywood & Vines is a first-of-its-kind short film directed via Twitter and shot entirely on Vine. Airbnb itself is never mentioned, and yet the film uniquely captures the principles that make the company special. We created the transformative journey of a simple piece of paper - from being bored to traveling the world, coming home and inspiring other pieces of paper to do the same - - the story of Airbnb. Over a 5 day period, submissions came in from all over the world, from Kansas to Kuwait and everywhere in between. In the end, we used over 100 videos to create a film that embodies the Airbnb mission and tells a touching story of travel, adventure, and finding your place in the world.
