Braintree is a global payments platform. Their code powers everything from Airbnb to Uber. In 2015, we moved their brand into the spotlight. To do this we needed to raise awareness with their two main targets: developers and entrepreneurs. Developers need to know that we get them and that we make products that we created with their needs in mind. On the other hand, entrepreneurs are just looking for a payments partner that they can rely on and who has a proven track record.